To achieve the purpose, your team needs to know what that purpose is. Uncertain goals like "increasing market share," "rising profits," "strengthening market position" do not say anything at all.
Let's add specifics
We develop a new service - CIO (Chief Information Officer) renting. It can be a brilliant idea for the creation or updating companies' IT strategy. Though, we can increase our monthly profit. Well, the goal is becoming more precise. Better, but still not very clear.
That's why we need measurability
''By renting CIOs, we can increase monthly profit by 15%" sounds more believable. But the goal without a timeframe's like a suitcase without a handle. It seems to be a good thing, but it is useless.
So, let's make the goal attainable
With our new outstanding service, we can increase profit per month by 15% by the end of August 2021. Not bad. But the right goals always go hand in hand with the company's mission.
Let's add some relevance
With Chief Information Officer renting based on our customer wishes and marketing research, we can grow monthly profit by 15% by the end of August 2021.
Take care of your team
After the first 3 positive reviews, we will give you 3 extra days off or a cash bonus.
Thus, this simple guidance helped us create a SMART and understandable goal that is enhanced by bonuses. By the way, grand celebration parties for a successful release are an excellent way to inspire and delight employees.
Little tip: Ask employees what they would be more willing to work for.
However, any project begins with the first step, so...