The world is changed and changed quickly. To be on top your business needs to adapt to new challenges fast, and you need to find the way for this. Now everybody understands that any business needs support from IT. With the traditional software development process, you had to perform steps that will make your idea to life. But sometimes it could be so boring and exhausting.
Sometimes IT solutions are like something creepy with endless looking for developers, long-term negotiating, paying for hundreds of working hours, brainstorming new ideas, delaying, and as a result, losing to faster competitors.